AdArena – Where Creators Compete for You
In this concept video created for the AdArena competition, I flipped the rules of the advertising game: instead of brands chasing creators, creators compete to be chosen.
The idea comes to life through the familiar metaphor of a claw machine—where winning usually feels out of reach… but here, the roles are reversed.
A playful yet sharp visual story that captures a new marketing reality: on AdArena, creators come to you.
Product Film for Plein Air
A product film created for Plein Air’s portable camping stove — designed to capture more than just functionality.
Through pacing, lighting, and sound, the video translates durability and portability into a quiet outdoor ritual: a moment of coffee, stillness, and self-connection in the wild.
In today’s e-commerce landscape, visually compelling product videos are no longer optional — they are essential.
High-quality visuals help communicate value instantly, build emotional resonance, and increase customer confidence at the point of decision.
A well-crafted video doesn’t just showcase a product — it enhances perceived quality, reduces hesitation, and drives conversions in a crowded digital marketplace.
Animated Short Film Created for the Higgsfield AI Competition
The following animated short film was created as part of the Higgsfield AI Competition and is based on an original screenplay.
The project was developed with the intention of creating a fantasy world that speaks the language of children — a world that encourages them to dream, explore, and believe in the power of their imagination. At its core, the story carries a simple yet meaningful message: our limits are often defined by what we allow ourselves to imagine.
The idea behind the film comes from a deeply personal place. For many years, I hesitated to dream beyond what felt realistic or achievable, unknowingly placing boundaries on my own creative thinking. This film explores the possibility of stepping beyond those invisible limits through imagination.
As a professional AI filmmaker, my day-to-day work typically focuses on producing realistic commercial content. This project marks my first exploration into animation — a creative departure that allowed me to step outside the familiar and experiment with a more imaginative visual language.
The film was created by Lior Shubert from Electric Puma Studio.
AI Generated Film for Higgsfield Competition
This film was produced for a Higgsfield competition that emphasized cinematic storytelling and dynamic camera movement.
AI Generated Film for Samsung’s Circle to Search
This film was produced as part of a Samsung competition promoting the Circle to Search feature. Participants were asked to create a video of up to 30 seconds generated entirely using AI tools – from concept and storyboard to visual creation and final editing.
The film offers an experiential visual interpretation of direct interaction with the world through marking, recognition, and contextual understanding, combining generative processes without traditional filming. The production demonstrates a new approach to short-form video creation using text-based direction and coordination between multiple AI systems.
Autonomous Mobility Applications – CES 2026
This video was commissioned by Carteav for presentation at their CES 2026 exhibition booth. It showcases the potential applications of autonomous low-speed vehicles across a variety of controlled environments, including campuses, resorts, airports, industrial sites, and healthcare facilities.
The film explores how autonomous systems perceive, interpret, and navigate space through real-time decision-making and mapped surroundings.
By presenting multiple use-case scenarios, the video highlights the versatility of on-site mobility solutions designed to operate safely and efficiently within geo-fenced environments.
Independent Visual Piece – Reimagined Soundtrack
This clip was originally created as part of a project involving the production of ten videos set to music featuring empowering and inspirational lyrics. For various reasons, this particular piece was ultimately excluded from the final selection.
However, the visual carried a unique charm that made it difficult to leave archived and unused. Instead, a new soundtrack was generated using Suno to give the footage a different context and emotional tone.
In this case, the newly created music aligned naturally with the visual language of the clip, allowing it to stand on its own as an independent piece.