Whether your daughter is celebrating her Bat Mitzvah and you’ve been looking for an exciting AI video, or perhaps you’re thinking about TikTok from a business perspective – you’re probably a little excited. There’s something very exciting about the moment you reach out to an AI creator and pay for a video. That’s when certain expectations come into play – and you certainly don’t want that to be the moment when a story of disappointment begins.
The Purple Dragon Case
The client ordered a video where they rode a purple dragon, and imagined something like a Pixar movie. The creator, however, had something in the style of Lord of the Rings in mind. When he proudly delivered the video to the client, he was surprised to find disappointment. After all, he delivered an excellent video featuring the client’s character riding a purple dragon. This is a disappointment for both sides – a situation that can be avoided.
Today I want to talk about the workflow I’ve built – one that gives you control and prevents surprises. It’s a multi-step process that helps guide the outcome in the direction you want. Do I always recommend it? Not at all! But if you can afford flexibility – the AI creator will truly express their artistic style in the best possible way.
The Client Workflow
The following workflow relates to a specific case where the client ordered AI UGC videos with artificial intelligence. It was a large project, and it was clear that a structured approach was needed. But the same workflow can apply to any type of AI video.
To ensure an accurate result, an organized workflow, and savings on production costs, we work through clear stages that allow approval at each key point before moving to the next:
1 – Character selection – Defining the character that will lead the video, based on style, target audience, and the desired message.
2 – Environment selection – Adapting the location or visual background to reinforce the atmosphere and message.
3 – Script development – Crafting the script with precision, so the message is clear, effective, and suited to the video’s length.
4 – Voice selection – Matching the character’s voice in terms of personality, tone, and speaking style.
5 – Audio file creation – Producing the voiceover based on the selected text and voice.
6 – Visual scene construction – Integrating the chosen character into the defined environment, in full alignment with the script.
7 – Video clip generation – Producing video material based on the approved visuals and audio.
8 – Final editing and polish – Connecting all elements, final adjustments, pacing, effects, and professional finishing.
Why Does Workflow Matter in AI Video Production?
Working through organized stages prevents unnecessary revisions in advanced phases, shortens timelines, and enables full control of the process – ultimately saving time, money, and resources while maintaining a quality result and high client satisfaction.
I don’t want to get too technical here – we have AI guides on the blog. But here’s a quick technical example that illustrates how unnecessary costs are generated:
Currently, the main workflow among AI filmmakers who need a speaking character with a consistent voice involves creating the voice using Eleven Labs or another platform, and generating video by combining voice and image.
In terms of AI credits, the cheapest steps are creating the audio track and the image – while video generation is the most expensive stage, especially if using the Seedance 2 model, which has become so popular in the field. If we rushed the production and the client ended up unhappy with the voice, we’d have to go back to voice creation and re-generate the video – adding significant costs that could have been avoided.
Sorry if I bored you a little there – but sometimes there are things worth understanding when working with a studio or freelancer on AI video production.
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